Unlocking Doors is a podcast that shares real stories from people who have built successful careers in the apartment industry—often in ways they never expected. Each episode highlights how different backgrounds, experiences, and skill sets can lead to meaningful opportunities and long-term careers.
In this episode, we hear from Mike Rust, Vice President and partner at Highland Commercial Properties and the 2026 President of the Texas Apartment Association. His career journey shows how leadership skills from one field can transfer into a completely new industry.
Mike began his professional life in the U.S. Army, where he served for six years as an armor officer, leading teams and working in planning and staff roles. After leaving the military, he eventually found his way into the apartment industry—without any prior experience in multifamily.
He started as a regional manager, a role that typically requires years of industry knowledge. To succeed, he relied on the experience of the people around him, learning from property managers, maintenance teams, and leasing professionals. That experience shaped his view of leadership: it’s not about having all the answers, but about listening, staying humble, and recognizing the best solution when you see it.
Throughout the conversation, Mike emphasizes that the apartment industry is built on people. The work matters because it directly affects where people live, and successful teams focus on creating safe, welcoming communities for residents.
He also shares advice for anyone considering a career in multifamily: be patient, stay curious, and be willing to learn. The industry offers opportunities for people from many different backgrounds, especially those who want to do meaningful work and help others.
Looking ahead, Mike believes that even as technology and automation grow, the human side of the industry will become more important. People who are compassionate, service-oriented, and willing to solve problems will continue to stand out.
Mike’s story is a powerful example of how skills from one career—like leadership, teamwork, and discipline—can open doors in another. For job seekers exploring new paths, the apartment industry offers the chance to build a career that makes a real difference in people’s lives. Learn more about careers in the Texas apartment industry: roomtogrowtx.org
Watch the episodes on the Unlocking Doors YouTube playlist.
Listen to the Unlocking Doors Podcast online: taaef.taa.org/podcasts/